How Many Leaflets Should I Have Distributed?

When planning a leaflet distribution campaign, one of the first questions businesses ask is: “How many leaflets do I actually need?” The answer depends on your goals, your target area, and how much brand visibility you want to achieve. At Leaflet People, our minimum order is 5,000 leaflets, but most clients choose between 10,000 and 20,000 to maximise their reach and results.

Below, we’ll help you understand what quantity is right for your campaign.

5,000 Leaflets – Perfect for Testing the Waters

If you’re running a first-time promotion, targeting a small local area, or simply want to trial leaflet distribution before committing to a larger drop, 5,000 leaflets is a great starting point.

This size works well for:

• Single neighbourhood drops

• Testing different leaflet designs or offers

• Reaching a small but highly targeted audience

It’s cost-effective, allows you to “dip your toe in,” and provides enough data to understand how well leaflet marketing works for your business.

10,000 Leaflets – Ideal for Local Visibility

Once you know leaflet distribution works for you, the next sweet spot is typically 10,000 leaflets.

This amount gives you:

• Coverage of multiple neighbourhoods or a large town

• Stronger brand presence

• Higher repetition and familiarity

Many businesses—especially trades, home improvement companies, estate agents, gyms, and beauty salons—see real traction at this level.

20,000 Leaflets – Maximum Impact & Best Return

Our average client order is around 20,000 leaflets, and for good reason.

At this scale, you get:

• Wider coverage across several towns or districts

• Repetition, which is key to brand recall

• Higher response rates due to sheer visibility

• The ability to promote multiple services or ongoing offers

If you’re serious about growth or launching a major campaign, this is the recommended quantity.

Why Repetition Matters

A single leaflet drop is great—but repeated exposure is where the magic happens.

People rarely respond the first time they see something. By distributing larger quantities, your business stays front-of-mind and customers become more likely to take action.

So… How Many Leaflets Do You Need?

Here’s a quick guide:

5,000 – Best for small areas and first-time trials

10,000 – Strong local visibility for growing businesses

20,000+ – Maximum impact and brand dominance

If you’re unsure, our team can help you plan the perfect distribution radius and quantity based on your industry, goals, and budget.

Ready to get your message out there?

Contact Leaflet People today—whether it's 5,000 leaflets or a 20,000-strong campaign, we’ll make sure your business lands through the letterboxes that matter most.