Designing an Eye-Catching Leaflet: How to Stand Out and Get Results

In a world full of digital noise, a well-designed leaflet is still one of the most effective ways to grab attention, share your message and drive action. Whether you’re promoting an event, launching a new product or simply spreading the word about your business, your leaflet needs to work hard — and look good doing it.

Here’s how to make sure your leaflet stands out for all the right reasons.

1. Start With a Clear Purpose

Before you choose colours or images, think about what you want the leaflet to achieve.

Are you trying to generate leads? Promote an offer? Drive footfall to your shop?

A clear goal will shape the layout, wording and call-to-action.

2. Keep Your Message Simple

An eye-catching leaflet isn’t overcrowded. The best designs focus on one key message with supporting details.

Use short sentences, bullet points and bold headings to make information easy to scan — most people decide in seconds whether to keep reading.

3. Use High-Quality Images

Images instantly draw the eye, so choose visuals that reflect your brand and support your message.

Avoid blurry, stretched or stock-style images that cheapen the look. Real photography of your business, products or people always feels more authentic.

4. Make Your Headline Work Hard

Your headline is the hook. A strong, benefit-driven headline can stop someone in their tracks.

Think:

• 50% Off This Weekend Only

• Your Local Experts in Home Renovation

• Join the Community Event Everyone’s Talking About

It should be bold, clear and impossible to ignore.

5. Choose Colours That Pop — But Stay On Brand

Your colour palette should be eye-catching, but consistent with your brand identity.

Contrasting colours help important details stand out, especially your call-to-action (CTA).

6. Prioritise Readability

A leaflet must be easy to read at a glance.

That means:

• Clear fonts

• Good spacing

• Strong contrast between text and background

• Logical flow from top to bottom

If people have to work to understand it, they won’t.

7. Add a Compelling Call-to-Action

Tell readers exactly what you want them to do next:

• Visit your website

• Call you

• Claim an offer

• Scan a QR code

• Attend an event

Make it visible, appealing and urgent.

8. Print Quality Matters

Even the best design can fall flat if it’s printed on thin paper or with dull colours.

High-quality print stock instantly makes your business look more professional and trustworthy.

9. Test Before Printing

Before you commit to a big print run, test your leaflet with a few people. Ask:

• Is it clear?

• Does the message make sense?

• Would they act on it?

Small tweaks can dramatically increase the impact.

Final Thoughts

A great leaflet isn’t just a piece of paper — it’s a mini sales tool.

With the right design, message and layout, it can capture attention, build trust and encourage real action.

If you need help designing an eye-catching leaflet for your next campaign, get in touch — we create professional, high-impact designs that get results.